Fathers with smartphones are the highest users of mobile coupons, according to a recent Harris Interactive poll.

According to researchers, 58 percent of American dads with smartphones said they have taken action on a coupon or promotional offer they received on their mobile device.  These “Digital Dads” – fathers with children under the age of 18 at home – also say they want to receive promotions via smartphone from merchants.

In addition, the study showed that dads are more likely than moms to take action on a mobile offer and are also more likely to share the offer with friends and family.

Most dads find local mobile offers useful. Four out of five Digital Dads and Mobile Moms said they would find location-based mobile offers at least somewhat useful, with dads having a very slight lead – 81% of dads versus 79% of moms.

Finally, the study found that 55% of dads have a tablet, compared to 39% of moms and just 30% of the total surveyed average.

Using an automotive marketing CRM system like uNotifi allows dealers to append their database with gender and age information and target likely prospects with offers, increasing the redemption rate of promotions and coupons and bringing more business to the dealership.