Customer Engagement

Customer Personalized Information Page

Unotifi’s Personalized Information Page (PIP) helps dealers manage customer relations by providing customers with access to service history records for their vehicle/s. Featuring status updates for tires, battery, brakes, and maintenance, customers will be able to see what vehicles are due for key services, at a glance.

The PIP allows customers to make an appointment, access interactive and mobile coupons, update their vehicle mileage, get directions to the dealer from their current location, select their preferred communication method, and much more. The PIP is available to your customers 24/7 via the Internet, widget or as an iPhone application.

Interactive Coupons

While accessing Unotifi’s interactive coupons, customers are encouraged to opt-in to offers they wish to use. This will activate the offer allowing them to receive the price or promotion, and succeed in giving your customers an engaging shopping experience. When a customer feels that they are receiving a good deal, there is an inherent fear of loss should they neglect to take advantage of the offer.

An added feature allows customers to forward available offers to friends and family, either by email, text, or through social media platforms like Facebook. They can also send or save offers and coupons to their mobile phones or attach them to scheduled appointments.

Customer Appreciation Rewards System

The Customer Appreciation Rewards System (CARS), has been available through Unotifi from its inception, allowing a full integration with all marketing applications and communications. Dealers are given the option to reward their customers for certain actions like, referring a friend or making a purchase at the dealer. The accumulated points can then be used toward a service, or the purchase of parts and accessories. By utilizing technology, there are no cards to carry or receipts to keep track of! Instead Unotifi’s rewards system is available to customers through their PIP, making the process simple, engaging, and easy to use.

Multi-Channel Marketing

Collect

Dealer Data
Real-time Data
Other Data
Web Forms
Web Tracking
Internet Influence & Demographic

Create

WYSIWYG Editor
Landing Pages
Drag & Drop Builder
Surveys
Dynamic Content
Progressive Forms

Automate

Multi Track
Lead Nurturing
Lead Scoring
Social Media
Send Time Optimization

Analyze

Revenue Tracking
Campaign Metrics
Email Metrics
Campaign ROI

By utilizing multiple forms of communication, Unotifi has developed a system that will allow dealers to keep their customers informed using every avenue available. Pair that with Unotifi’s Data Intelligence and Customer Behavior Analytics systems, and you will always send just what the customers wants, at a time they are most likely to see it. The communication solutions included are:

Email – Email marketing has become much more sophisticated today and requires imaginative thinking and state of the art technology to make sure your messages are received and read. Unotifi deploys strategies such as send time optimization and subject line testing, to give your mailings the best possible chance of being seen. Whether automating emails or doing an email blast no one delivers like Unotifi.

Send Time Optimization analyzes when individual recipients interact with your messages then calculates the ideal email delivery time for each recipient on your list, no matter the time zone. Your message is then distributed at the ideal day and time without requiring multiple segments or scheduled mailings. This strategy has resulted in increases to open rates from about 20% to 46%, and click rates from 30% to 50%.

Text – Let’s face it, text messages get read. At a rate of 98% being opened within 15 minutes of being sent, email open rates can’t even begin to compare. Whether you are sending an automated appointment reminder, or updating a customer on the status of their vehicle, texting is the most direct and least intrusive way to communicate, and best of all, customers love it.

Print – Sending a direct mailing from your dealership can be a powerful marketing tool, and a great way to get your message across when their inbox is overloaded, all other contacts have failed, or you just want to add a personal touch. Studies have found that over 50% of consumers prefer direct mail to email, 67% feel direct mail is more personal than the Internet, and 70% preferred mail over receiving unsolicited information from unfamiliar companies.

Unotifi offers a number of direct mail options, including 4×6 postcards directly from your dealership and large oversized 11X17 glossy four-color direct mail pieces that are an important component to any marketing mix. Our specialists are always eager to help customize a plan that works best for you.

Business Development Center (BDC)– Using Unotifi’s Data-driven Technologies which include email behavior, purchase and driving habits, or criteria provided by our dealers and service centers, we are able to filter customer data and create call lists, that will appear in your Unotifi Communicator daily.

All forms of communications offered by Unotifi are customizable, and most have the ability to be automated. This allows you to contact the maximum number of customers available to you, in a smaller amount of time, and if efficiency wasn’t enough, improved customer retention and satisfaction are results currently being enjoyed by Unotifi users.